PLACE BRANDING

A brand is something that lives and breathes. That takes into consideration every input and action—no matter how large or small. It’s not creating a logo or a tagline. It’s a broad inclusive strategy focused on creating a unique destination experience.

The blending of branding and placemaking has established KLINGMANN as leaders in destination design. We bring together lifestyle, living, leisure, tourism, audience development, event management, property marketing and project identity, and how it becomes tangible as an environment through behavior, activity, curatorship, design features, streetscaping, and communications.

To create a unique place, we link everything together. The brand promise with the user experience. We provide branding and place-making services for projects in various stages from pre-development strategies to post-development applications, ranging from the rebranding of existing urban districts to creating new brands for mixed-use destinations, corporate environments, commercial office buildings and retail. 

While brand values and principles are about defining the core values of a community; livable and vibrant districts are all about placemaking—a synergy of activities and uses, intended contrasts, curated experiences and nuanced details that make a place come alive, encouraging people to feel welcomed and at home. 

 
 
 

PLACE BRANDING CASE STUDIES

 
 
 

Brandscapes: Architecture in the Experience Economy

Architecture as imprint, as brand, as the new media of transformation—of places, communities, corporations, and people

 

“Brandscapes is the first architecture book that takes the Experience Economy as its premise to show architects — and by extension designers, engineers, and indeed all experience stagers — how to create places that are authentic, meaningful, and engaging. If placemaking means anything to you, read Anna Klingmann’s far-reaching book and apply its path-breaking principles.”

— B. Joseph Pine II and James H. Gilmore, coauthors, The Experience Economy and Authenticity: What Consumers Really Want

Order at Amazon.com or at MIT Press.

 

BRANDING PROCESS

 
 
 

SERVICES

 
 

Brand Vision
Target Audience
Stakeholders
Competitive Study
Values
Unique Selling Points
Perception
Location
Competition
Amenities
Programming

Brand Strategy
Brand & Place Essence
Brand & Place Attributes
Brand Story & Tag lines
Functional & Emotional Benefits
Credibility & Self-expression
Lifestyle & Ambiance
Key Words & Naming
Graphic Style
Mood Boards & Video
Manifesto

Creative Identity
Logo & Palette
Typography
Graphic Elements
Photography Style
Offering Statement
Applications
Brand guidelines
Brand Voice
Brand Architecture
Brand extensions

Placemaking
Themes & ambiances
Synergy of activities & uses
Phasing & process
Definition of place offer
Ground floor planning
Curated experiences
Services & offerings
Events & Phasing
Streetscape & Landscape
Management & Implementation